Rule 1 : don’t take a photo with insufficient light
Rule 2 : don’t use artificial light
Rule 3 : only natural colors, vivid colors
Rule 4 : make square photos to fit main portals
Commercial break :
The menu… there is tofu with l.o. of mango blueberry salsa. Soba noodles with black natto and wasabi. Mesclun (baby salas mix) with pink okras. 100 year eggs with shichimi-togarashi 7 spice mix, young ginger and sesame oil. Broth (from boiling soba) with wakame seaweed and sesame.
Rule 5 : show only consensual food that would please a fussy teenager
Rule 6 : get rid of all those shadows, reflect the light blah blah
Rule 7 : no close-ups
Rule 8 : buy a SLR camera, gadzillion gadgets, photo softwares
Rule 9 : show expensive tableware (only once per item) on 8/9th of the photo. 1/9th for the food is perfectly enough
Rule 10 : spend 4 hours arranging your food like an ikebana, 4 hours taking one perfect photo
Rule 11 : text-image balance. Only one photo of the food. And a Martha Stewardess format recipe, even if it’s your 20th recipe of instant oats soaked in cold water.
Rule 12 : get pro training, take an agent, build your brand like a celeb
Rule 13 : serve all your meals in your stylish castle, at 7 a.m. (best light) so you can enjoy dinner at 11 a.m.
Rule 14 : follow the standard strictly otherwise blog police will arrest you.
Don’t look for philosophy in it. Just the feeling that those guideline push everybody into the same cookie cutter. Also I think that either it’s a job or a hobby. Surely, one can learn a little more technique. Or a learn everything in my case. Or it’s possible to fight the race to get more and more readers. But there is no point in it for small bloggers.
For me, it’s a little hobby. A daily relaxation. Like taking 5 minutes to arrange my meal. Just the fun to take 5 minutes per meal to shoot photos -no longer otherwise the food goes bad.
And frankly the perfect mood of my meal is reflected by this bad photo :